Lingerie Briefs: A Lingerie Revelation ~ beingU™

Lingerie Briefs: A Lingerie Revelation ~ beingU™:

The blog post I am writing today about the February 2017 launch of the beingU™ brand is very special to me. It caps the long journey traveled by my colleague and entrepreneur Sadia Sisney in order to bring her visionary brainchild to market. Sadia’s collection of high quality bras and panties that embrace the needs of women of color was brought to my attention several years ago when she showcased her concept at Curve NY. I knew instantly that she had a product goldmine at her fingertips. She was first in class for this long ignored business potential, but as life would have it, trauma beyond her control interfered with progress. I have communicated with her throughout her severe personal setbacks as well as the growing pains inherent in any new venture. I knew then, that despite overwhelming obstacles, this gritty, smart woman would make it happen. The technical, creative and marketing expertise behind her company proves that due diligence has been done. Her story, already being published in major news outlets such as  Essence Magazine reveals clearly why.

http://lingeriebriefs.com/2017/01/03/a-lingerie-revelation-beingu/