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Lingerie Insight: Van de Velde unveils turnaround strategy, teases new PrimaDonna sports line

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Lingerie Insight: Van de Velde unveils turnaround strategy, teases new PrimaDonna sports line

Post by Admin on Thu Apr 20, 2017 6:34 pm

Lingerie Insight: Van de Velde unveils turnaround strategy, teases new PrimaDonna sports line

Van de Velde has announced a new investment strategy in response to falling sales.

The Belgian group, which owns the PrimaDonna, Marie Jo and Andres Sarda brands, said it expects turnover to remain flat in 2017 as a result of a “challenging retail environment” and the “evolution of the British pound”.

Therefore, Van de Velde will accelerate investments in areas which it hopes will contribute to international growth.


http://www.lingerieinsight.com/van-de-velde-unveils-turnaround-strategy-teases-new-primadonna-sports-line/











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